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Recently, after we watched a semi-scary movie about being suc­ke­red, a friend brought up my blog post of last July where I desc­ri­bed a terrifyingly-real horror movie. 

The plot: stun­ningly con­vince hun­dreds of millions of indi­vi­duals world­wide that what is obvious, isn’t. i.e. it’s all in your head, you are ade­qua­tely trea­ted on Synth­roid, Levoxyl, Eltro­xin, Nor­ton, et al,  and not only that, we’ll ban­daid your con­ti­nuing pro­blems with more medi­ca­tions.

A second plot: also com­ple­tely hood­wink those with top notch higher medi­cal edu­ca­tions and expe­rience by chur­ning out the the exact same poppy­cock, and reward their stu­pi­dity with gifts.

The cen­tral villian: Big Pharma, follo­wed by the doc­tors who bought the lie

Exactly a year ago this month, Science Daily came out with an article, citing two York Uni­ver­sity researchers who esti­ma­ted that the U.S. phar­ma­ceu­ti­cal industry spends almost twice as much on pro­mo­tion as it does on research and deve­lop­ment, con­trary to the industry’s claim. In other words, the researchers esti­ma­ted that $57.5 billion in US dollars was spent on phar­ma­ceu­ti­cal pro­mo­tion in 2004 – the year they were stud­ying. Yes, I said BILLION.

Brea­king that down, Big Pharma spent appro­xi­ma­tely $61,000 per phy­si­cian in pro­mo­tion of their pro­ducts.  And they conc­lu­ded that both figu­res were UNDE­Res­ti­ma­tes.  In other words, they conc­lu­ded that the US phar­ma­ceu­ti­cal industry is marketing-driven rather than “life-saving”.

And adding fuel to the fire: most doc­tors believe every thrust of that mar­ke­ting. I recently par­ti­ci­pa­ted in com­ments with other won­der­ful patients in res­ponse to a DO/Endocrinologist, Dr. Tho­mas Repas, who has clearly bought the Big Pharma mar­ke­ting when it comes to levothy­ro­xine. You can read his posts and our com­ments here, here, and here.   Dr. Repas is exactly the kind of doc­tor who has  sta­rred in our horror movie, and the kind of doc­tor that patients have lamen­ted about for years.  Read the  Give Me a Break list of com­ments made by doc­tors, as well as further com­ments on the January 1st blog.

But Dr. Repas is in good com­pany. Doc­tors have belie­ved the Big Pharma lie about T4-only medi­ca­tions, and against desic­ca­ted thy­roid like Armour, Natu­reth­roid, etc. for 50 years.  In the patient-to-patient  Stop the Thy­roid Mad­ness book, you can read about the first table­ting of Synth­roid in 1955 and the stra­te­gic and suc­cess­ful pro­mo­tion of T4-only, in spite of the fact that T4 was known to be uns­ta­ble for decades.

And today, more than 50 years later, very few of us have been untouched by the Big Pharma push for levothy­ro­xine T4-only treat­ment.  My own mother was suc­ke­red, and I was suc­ke­red.  And until patients star­ted to make a huge push for desic­ca­ted thy­roid treat­ment the last few years, nearly every sin­gle doc­tor around the world had been suckered.

We still have a way to go. But we’ll get there, bit by bit.

5 Responses to “A real life horror movie: suckered by Big Pharma marketing. Part 2”

  1. Monica Koziol said:

    Jan 30, 09 at 12:59 pm

    I am figh­ting with doc­tors ALL the time because they don’t know as much as I do about thy­roid and its many manifestations.

    My mother  — little did I know– pro­bably did NOT need open heart sur­gery for athe­rosc­le­ro­sis. She was already taking Armour — but not enough. She was only chec­ked for addi­tio­nal thy­roid dys­func­tion cur­so­rily by the frea­kin’ TSH balo­ney test. I argued with her doc­tor about the AMA’s “sta­tis­tics” that state a per­son who is so-called “at risk” should have a cho­les­te­rol num­ber at “70”!

    I said: “But she did not have a heart attack” Lite­rally I asked her doc if she was crazy — for men­tio­ning such a low num­ber. Mom had athe­rosc­le­ro­sis – a con­di­tion that USED to be one of the major symp­toms for hypothy­roi­dism. So peo­ple were trea­ted with des­si­ca­ted thyroid.

    Today these“doctors” want to give out myriad pills and scare us to death with the dan­gers of “food” espe­cially fat! “Ani­mal fat will kill you!” they say. For more years than I care to remem­ber I watched my fat intake — ate canola oil [something only cars should eat] did not eat cow meat [bless them!] And still I had a high cho­les­te­rol and trigly­ce­ride rea­ding. Oh yeah, I also had high TSH and pro­bably low FREE T3 and low FREE T4 — but nobody bothe­red to take those rea­dings. Nobody bothe­red to check my muscle mass, my ten­don refle­xes, my very low body temp 92 – 94 on a good day. Nobody bothe­red to rea­lize that my extraor­di­nary weight gain of 80 lbs in 6 months might not be from ove­rea­ting. AND boy would one have to ove­reat, espe­cially if one remai­ned as active as I once was.

    I am angry and am loo­king for an actual job I can do from my home com­pu­ter rela­ting to actually hel­ping peo­ple with hypothoi­dism. How long will it be before these “prac­ti­cing” doc­tors stop prac­ti­cing on us!!!?

  2. Theresa Roberts said:

    Jan 30, 09 at 4:22 pm

    Janie,
    I thought I recog­ni­zed your posts when I read the blog by Dr. Repas. Thanks for giving the patients’ pers­pec­tive. Keep up the good fight. I finally got Thy­roid (Cana­dian brand equi­va­lent to US Armour) a cou­ple of years ago, and am now wai­ting to see my doc­tor yet again about my ultra-low TSH. I will have to again point out that my free T4 and T3 are within “nor­mal range” to stave off a reduc­tion (currently I take 240 mg daily, divi­ded, but pro­bably should be up to 270 mg). 

    I only wish I could get sup­port for my stres­sed adre­nals (not gonna hap­pen, sadly). Also, my female hor­mo­nes are also now deple­ted, and while I am on bio-identical (not recog­ni­zed by some phar­ma­cies) pro­ges­te­rone, I could really use some estro­gen. We can dream.

    Thanks again for spea­king up for us.

  3. Rose warren said:

    Feb 02, 09 at 1:28 pm

    Dear Janie I have some ques­tions and won­de­red where I could write you. Rose (from Janie: if you have ques­tions per­tai­ning to the web­site, etc, just use the Con­tact Me at the bot­tom of any page. If you have ques­tions about you or your treat­ment, I’m just little-ol-me and would be spread too thin hel­ping ever­yone, so I need to send you here: http://www.stopthethyroidmadness.com/talk-to-others :) )

  4. Amy said:

    Feb 03, 09 at 9:05 pm

    I was so dis­gus­ted when Dr. Repas said how he couldn’t believe patients were trying to teach HIM about thy­roid! In his mind, we are all just pop­ping Armour as a weight loss aid. ha!

  5. jgirl said:

    Feb 06, 09 at 10:57 am

    Janie! Wow! This is awe­some. The amount of infor­ma­tion here. There are over 40 dif­fe­rent path­ways that can be out of balance in regards to the thy­roid. Hence the value of kno­wing your num­bers. Using the tes­ting wisely and loo­king at how the body func­tions. Not just one piece, the interaction.

    And so many of us have some kind of cha­llenge. Me? No symp­toms, great weight, little adre­nal fatigue…who would have known that years on the pill would knock my pitui­tary out of balance (though that is what synthe­tic hor­mo­nes do…) and cause a SECONDARY hypo pat­tern. Um, secon­dary?? So while I was run­ning myself into the ground, I just kept deple­ting my Hypotha­la­mus Pitui­tary Adre­nal and Thy­roid Axis for years. 

    I was finally for­tu­nate to attend a prac­ti­tio­ner lec­ture who might have well been Roberta Flack — killing me softly — telling my life story in front of the whole forum. I sat in ama­ze­ment as he desc­ri­bed my ado­les­cence through young adult, child bea­ring and where I stood at that moment. And as for auto-immune, it is no lon­ger about the thy­roid if you are diag­no­sed with autoim­mune, that’s why the num­bers never read…you have to sup­port the immune sys­tem. The switch has been flip­ped, move with it. But logi­cal thin­king has no place in big pharma :-( .

    You are on it. You have fabu­lous infor­ma­tion. Thank you for your expe­rience and story. I will spread the word. ~j


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