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A real life horror movie: suckered by Big Pharma marketing. Part 2

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Recently, after we watched a semi-scary movie about being suc­ke­red, a friend brought up my blog post of last July where I desc­ri­bed a terrifyingly-real horror movie.

The plot: stun­ningly con­vince hun­dreds of millions of indi­vi­duals world­wide that what is obvious, isn’t. i.e. it’s all in your head, you are ade­qua­tely trea­ted on Synth­roid, Levoxyl, Eltro­xin, Nor­ton, et al,  and not only that, we’ll ban­daid your con­ti­nuing pro­blems with more medi­ca­tions.

A second plot: also com­ple­tely hood­wink those with top notch higher medi­cal edu­ca­tions and expe­rience by chur­ning out the the exact same poppy­cock, and reward their stu­pi­dity with gifts.

The cen­tral villian: Big Pharma, follo­wed by the doc­tors who bought the lie

Exactly a year ago this month, Science Daily came out with an article, citing two York Uni­ver­sity researchers who esti­ma­ted that the U.S. phar­ma­ceu­ti­cal industry spends almost twice as much on pro­mo­tion as it does on research and deve­lop­ment, con­trary to the industry’s claim. In other words, the researchers esti­ma­ted that $57.5 billion in US dollars was spent on phar­ma­ceu­ti­cal pro­mo­tion in 2004 – the year they were stud­ying. Yes, I said BILLION.

Brea­king that down, Big Pharma spent appro­xi­ma­tely $61,000 per phy­si­cian in pro­mo­tion of their pro­ducts.  And they conc­lu­ded that both figu­res were UNDE­Res­ti­ma­tes.  In other words, they conc­lu­ded that the US phar­ma­ceu­ti­cal industry is marketing-driven rather than “life-saving”.

And adding fuel to the fire: most doc­tors believe every thrust of that mar­ke­ting. I recently par­ti­ci­pa­ted in com­ments with other won­der­ful patients in res­ponse to a DO/Endocrinologist, Dr. Tho­mas Repas, who has clearly bought the Big Pharma mar­ke­ting when it comes to levothy­ro­xine. You can read his posts and our com­ments here, here, and here.   Dr. Repas is exactly the kind of doc­tor who has  sta­rred in our horror movie, and the kind of doc­tor that patients have lamen­ted about for years.  Read the  Give Me a Break list of com­ments made by doc­tors, as well as further com­ments on the January 1st blog.

But Dr. Repas is in good com­pany. Doc­tors have belie­ved the Big Pharma lie about T4-only medi­ca­tions, and against desic­ca­ted thy­roid like Armour, Natu­reth­roid, etc. for 50 years.  In the patient-to-patient  Stop the Thy­roid Mad­ness book, you can read about the first table­ting of Synth­roid in 1955 and the stra­te­gic and suc­cess­ful pro­mo­tion of T4-only, in spite of the fact that T4 was known to be uns­ta­ble for decades.

And today, more than 50 years later, very few of us have been untouched by the Big Pharma push for levothy­ro­xine T4-only treat­ment.  My own mother was suc­ke­red, and I was suc­ke­red.  And until patients star­ted to make a huge push for desic­ca­ted thy­roid treat­ment the last few years, nearly every sin­gle doc­tor around the world had been suckered.

We still have a way to go. But we’ll get there, bit by bit.


  • Want to keep track of these “fringe web­site” blog posts? ;-) Curious what’s on Janie’s mind? Use the noti­fi­ca­tion on the lower left of the links, called a News­let­ter, or an RSS Feed.
  • The extre­mely hip and sophis­ti­ca­ted STTM t-shirts are half price! Great BUMPER STICKERS, too. Spread the word – YOU may make a dif­fe­rence in someone’s life.
  • Check out the patient-to-patient book with even more detail (and which doc­tors seem to res­pect more than websites).
  • Need to unders­tand all your best options for thy­roid treat­ment? Go here.
  • Keep infor­med of each live Thy­roid Patient Com­mu­nity Call on Talkshoe by sig­ning up as a follo­wer.

I am pleased to announce labs designed by Stop the Thyroid Madness

An intri­guing thought: what if there were lab pac­ka­ges spe­ci­fi­cally desig­ned by Stop the Thy­roid Mad­ness and all its patient-to-patient wis­dom.  Well, there are!

STTM has crea­ted lab pro­fi­les in part­nership with MyMed­Lab, a direct-to-consumer lab faci­lity which has expan­ded to pro­vide ser­vi­ces to nearly the entire Uni­ted States

This lab faci­lity pro­mo­tes the empo­wer­ment of patients in their own care, simi­lar to STTM’s focus on edu­ca­ting the patient and expec­ting a part­nership when you walk into the doctor’s office. Empowerment!

You will find a com­bi­na­tion of both in-home collec­ted tests (saliva cor­ti­sol) and those per­for­med at Lab­Corp collec­tion sites across the US.   Take a Peak: STTM Lab pac­ka­ges (be sure and click on the green What’s Inc­lu­ded icon on the lower right. You get a lot!)


  • Want to keep track of these “fringe web­site” blog posts? ;-) Curious what’s on Janie’s mind? Use the noti­fi­ca­tion on the lower left of the links, called a News­let­ter, or an RSS Feed.
  • The extre­mely hip and sophis­ti­ca­ted STTM t-shirts are half price! Great BUMPER STICKERS, too. Spread the word – YOU may make a dif­fe­rence in someone’s life.
  • Check out the patient-to-patient book with even more detail (and which doc­tors seem to res­pect more than websites).
  • Need to unders­tand all your best options for thy­roid treat­ment? Go here.
  • Keep infor­med of each live Thy­roid Patient Com­mu­nity Call on Talkshoe by sig­ning up as a follo­wer.

Good grief! Stop the judgment!

Six years ago, when I got invol­ved in thy­roid patient advo­cacy by star­ting the Natu­ral Thy­roid Hor­mone Users group on Yahoo, I did it because I was ama­zed and shoc­ked what switching to desic­ca­ted natu­ral thy­roid did for me! There I was, on the brink of appl­ying for Social Secu­rity Disa­bi­lity after YEARS of misery & lack of ans­wers, and simply chan­ging to a dif­fe­rent thy­roid treat­ment com­ple­tely tur­ned my life around. I owe some of that change on what I found out on Mary Shomon’s Thy­roid group in early 2002.

And it daw­ned on me: if desic­ca­ted thy­roid with its T4, T3, T2, T1 and cal­ci­to­nin did this for ME, what could it do for others?!I  A group was NEEDED with a direct focus on desic­ca­ted natu­ral thyroid.

And over time, as NTH grew and other fine inter­net patient groups evol­ved and grew, other patients were just as ama­zed at what it was doing for them, as well.  This wasn’t coming across at ALL as a treat­ment only for “some”. It was coming across as a treat­ment that might just bene­fit quite a large body on indi­vi­duals! We also lear­ned by the seat of our collec­tive pants about low ferri­tin, low cor­ti­sol, low B-12, Celiac and glu­ten into­le­rance – you name it.

From all the above came the STTM move­ment: a patient-to-patient com­pi­la­tion of all we have lear­ned – and then the book with even more infor­ma­tion.  The STTM move­ment was crea­ted because “inter­net groups” were NOT enough to get the word out about the effi­cacy of desic­ca­ted thy­roid, nor were they enough to change the huge and rigid medi­cal esta­blish­ment. Change had to come from the bot­tom up – in other words, edu­cate patients, who in turn can take the new infor­ma­tion into their doctor’s offices.

But sadly, with the suc­cess of patient infor­ma­tion about the ama­zing results of desic­ca­ted thy­roid treat­ment has come vei­led cri­ti­cism and over­blown mis­con­cep­tions within our own ranks. And it’s a sad thing to behold!

Namely, we can now read a Sep­tem­ber 10th inter­net blog “con­ver­sa­tion” by so-called thy­roid patient advo­ca­tes who imply that it is “dogma and narrow-minded” if anyone dares state there just might be a thy­roid treat­ment which JUST MIGHT BE bet­ter for most all thy­roid patients. IMAGINE the auda­city!! I guess it was just as “dog­ma­tic and narrow-minded” when it was first sug­ges­ted there were bet­ter ways to deal with cer­tain health con­di­tions than blood­let­ting. I can hear it now: “To deny blood­let­ting is just boxing peo­ple in!” “Offe­ring blood­let­ting as a choice is hel­ping peo­ple expand.”

And con­trary to the self-righteous tone, con­des­cen­ding mis­re­pre­sen­ta­tions, and vei­led cri­ti­cisms towards cer­tain patient groups, this patient move­ment is not a one size fits all move­ment.  Ins­tead, it’s a “one size JUST MIGHT BE a bet­ter alter­na­tive” than the other avai­la­ble alter­na­ti­ves, and we strongly encou­rage that each patient con­si­der fin­ding a doc­tor to help them give it a try.  And, if something about desic­ca­ted thy­roid isn’t wor­king, we strongly encou­rage patients to look at par­ti­cu­lar rea­sons that can under­lie problems.

If you think T4 is wor­king for you, go for it! The same goes for the use of T3 only, or synthe­tic T4/T3, or cer­tain ratios of T4 and T3.  Choice is a bles­sing we can all res­pect.  Just keep an eye out for depres­sion, rising cho­les­te­rol, less sta­mina than others, adre­nal issues and/or a myriad of other con­ti­nuing hypo symp­toms that just might creep up on you as you age on these treat­ments.  Or, con­si­der that we’ve seen many peo­ple on these treat­ments, who, when they switched to desic­ca­ted thy­roid like Armour, Natu­reth­roid, Westh­roid, etc, they repor­ted even bet­ter results. (The use of T3-only for high RT3 is a dif­fe­rent issue and is where T3-only may be abso­lu­tely nee­ded and good. We also res­pect those who have ethi­cal issues with ani­mal products.)

Finally, I encou­rage others who con­si­der them­sel­ves thy­roid patient advo­ca­tes to TAKE A BIG BREATH and TAKE THE TIME to be in open-minded dia­lo­gue with all patients, inc­lu­ding me and all of us over here, ins­tead of openly igno­ring our exis­tence or deci­ding what we pro­mote is simply narrow-minded dogma.  You might find that direct com­mu­ni­ca­tion and kind­ness is a far bet­ter method to help thy­roid patients ins­tead of the underhan­ded vei­led bashings and mis­re­pre­sen­ta­tions within this recent blog con­ver­sa­tion.


  • Want to keep track of these “fringe web­site” blog posts? ;-) Curious what’s on Janie’s mind? Use the noti­fi­ca­tion on the lower left of the links, called a News­let­ter, or an RSS Feed.
  • The extre­mely hip and sophis­ti­ca­ted STTM t-shirts are half price! Great BUMPER STICKERS, too. Spread the word – YOU may make a dif­fe­rence in someone’s life.
  • Check out the patient-to-patient book with even more detail (and which doc­tors seem to res­pect more than websites).
  • Need to unders­tand all your best options for thy­roid treat­ment? Go here.
  • Keep infor­med of each live Thy­roid Patient Com­mu­nity Call on Talkshoe by sig­ning up as a follo­wer.

The tortoise and the hare: the STTM movement is the tortoise, but we’re winning!!

Hardly a per­son hasn’t heard Aesop’s fable of the tor­toise and the all-too-confident hare, run­ning their I’ll-prove-to-you-who’s-boss race. The hare was FAST and cer­tain to win the run. But the ever-so-committed tor­toise, even if slow, slo­wer and slo­west…was steady…and won the race.

Until recently, I thought our thrust and deter­mi­na­tion to change the Big Pharma, zombie-doctoring medi­cal sys­tem in the treat­ment of hypothy­roid would be like the hare. We’d get the atten­tion of the mass media through our great deter­mi­na­tion, shout the mes­sage of a FAR bet­ter thy­roid treat­ment, and create huge change.

But I think I was wrong. Change has occu­rred, but we have been doing it like the tortoise…slow and steady.

Slowly but stea­dily, we are seeing more and more doc­tors star­ting to “get it”, even if they still have a way to go. Slowly but stea­dily, folks are fin­ding out why they have less sta­mina than others, or depres­sion, or rising cho­les­te­rol, or fibrom­yal­gia, or thin­ning hair in the face of the dog­ged “nor­mal” diagnosis…all due to an ina­de­quate medi­ca­tion called T4, aka Synth­roid, Levoxyl, Eltro­xin, et. al. and a lousy lab called the TSH.

Slowly but stea­dily, folks are fin­ding out about desic­ca­ted thy­roid to treat their hypothy­roid, and cor­ti­sol to treat their adre­nal fatigue.

Even the STTM book has been like the tor­toise. Lite­rary agents didn’t get it, nor did huge publishing com­pa­nies. I finally stop­ped coun­ting, but I bet I had over 200 rejec­tions. They all thought it was simply “another” thy­roid book. So the frui­tion of the STTM book came out of true sweat and tears, and a lot of cuss words as I squir­med through my frus­tra­tions. Yet, the STTM book – a PATIENT-TO-PATIENT book of which I was only the mes­sen­ger, is not only a steady seller like the tor­toise was steady, but sales keep gro­wing every month, reviews are exce­llent, and lives ARE chan­ging. How can you cri­ti­cize a mes­sage, whether the STTM site or the book, that is based on the posi­tive and cri­ti­cal expe­rience of thou­sands of patients around the world!!

Change IS hap­pe­ning! Like the tor­toise, we’re win­ning the race and crea­ting change, bit by bit, whether it’s via STTM, various inter­net thy­roid groups, other good books, or just word of mouth. We’re all a part of it. But we can’t be com­pla­cent, because it’s truly obvious by blogs and web­si­tes I read that there’s still a huge body of hypothy­roid patients still suf­fe­ring on T4 who need to find out what WE have found out. But it will hap­pen, bit by bit. :)


  • Want to keep track of these “fringe web­site” blog posts? ;-) Curious what’s on Janie’s mind? Use the noti­fi­ca­tion on the lower left of the links, called a News­let­ter, or an RSS Feed.
  • The extre­mely hip and sophis­ti­ca­ted STTM t-shirts are half price! Great BUMPER STICKERS, too. Spread the word – YOU may make a dif­fe­rence in someone’s life.
  • Check out the patient-to-patient book with even more detail (and which doc­tors seem to res­pect more than websites).
  • Need to unders­tand all your best options for thy­roid treat­ment? Go here.
  • Keep infor­med of each live Thy­roid Patient Com­mu­nity Call on Talkshoe by sig­ning up as a follo­wer.

Has progress been made with thyroid treatment??

Some­ti­mes I pon­der: the current move­ment away from Synth­roid & Levoxyl and all other T4-only meds to desic­ca­ted thy­roid like Armour (as well as the unders­tan­ding of the high pre­va­lence of adre­nal fati­gue with thy­roid patients), has been going on for ALL of the 21st cen­tury. In other words, patients were star­ting to talk about desic­ca­ted thy­roid like Armour by the year 1999, and Yahoo’s Natu­ral Thy­roid Hor­mo­nes group was star­ted in 2002. Other patient groups sprung up around the same time. The lat­ter group is also where the know­ledge about adre­nal fati­gue in thy­roid patients grew, which was further added to on STTM. So.…has there there been any chan­ges in the way thy­roid patients are trea­ted for their hypothy­roid and rela­ted conditions?

The YES

Some­ti­mes I can say a resoun­ding yes! There are many doc­tors around the world who are loo­king at Stop the Thy­roid Mad­ness (STTM) and lis­te­ning to what is says. STTM is about the real life chan­ging expe­rience of patients! Some doc­tors tell me outright, either via the Con­tact Me form or by res­pon­ding to my blog posts here, that they are rea­ding it and appro­ving the infor­ma­tion. Or, I find out about other doc­tors second hand by patients who tell me their doc­tor TOLD THE PATIENT to read STTM. The lat­ter defi­ni­tely makes me chuc­kle when so many doc­tors tell patients that infor­ma­tion on the inter­net is DANGEROUS! :lol:

I can also say yes when I read the com­ments of patients on various thy­roid patient groups on the inter­net. Because of the infor­ma­tion patients have lear­ned from STTM, which is in turn pas­sed into the groups, patients all over the world are making demands in their doctor’s offi­ces, and some pro­gress is being made all over the world.

And a final yes can be utte­red by me when I see a few but gro­wing num­ber of web­si­tes pro­mote desic­ca­ted thyroid.

The NO

But there are so many situa­tions where I have to say no. 1) When doc­tors on inter­net forums TO THIS DAY con­ti­nue to give lousy advice to thy­roid patients, it’s dishear­te­ning. 2) When patients on thy­roid patient groups TO THIS DAY con­ti­nue to have doc­tors state each and every ridi­cu­lous give me a break com­ment, it’s sad. 3) When a famous female talk show host con­ti­nues to ignore each and every email sent to her for years about the deplo­ra­ble situa­tion across the world with thy­roid patients, as well as seem to misun­ders­tand her OWN thy­roid and poten­tial adre­nal pro­blem, it’s mad­de­ning. 4) And when I can run into patients DAILY when I go to the gro­cery store, or to the gas sta­tion, or to any public place, who are still on Synth­roid or Levoxyl and coping with innu­me­ra­ble symp­toms of a poor treat­ment, not exc­lu­ding adre­nal fati­gue, it’s scandalous.

So the com­plete ans­wer? Yes and no. The ball has defi­ni­tely been rolling for bet­ter treat­ment. Some doc­tors out there are truly lis­te­ning. Many patients out there are lear­ning and deman­ding change. It’s hap­pe­ning. But baby, we have a LONG WAY TO GO. And the power will be in the hand of patients who ques­tion their treat­ment, find ans­wers via STTM and other web­si­tes and patient forums, and con­ti­nue to demand change from their doc­tors and the entire medi­cal esta­blish­ment. I just hope to see more change soo­ner than later, don’t you?!

p.s. Want to spread the word?? Go HERE to order a t-shirt or bum­per stic­kers. You CAN make a difference!


  • Want to keep track of these “fringe web­site” blog posts? ;-) Curious what’s on Janie’s mind? Use the noti­fi­ca­tion on the lower left of the links, called a News­let­ter, or an RSS Feed.
  • The extre­mely hip and sophis­ti­ca­ted STTM t-shirts are half price! Great BUMPER STICKERS, too. Spread the word – YOU may make a dif­fe­rence in someone’s life.
  • Check out the patient-to-patient book with even more detail (and which doc­tors seem to res­pect more than websites).
  • Need to unders­tand all your best options for thy­roid treat­ment? Go here.
  • Keep infor­med of each live Thy­roid Patient Com­mu­nity Call on Talkshoe by sig­ning up as a follo­wer.
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